In the introduction to the third article in this series, looked at keyword research and how to apply a simple combination of a few tools to find great keywords and phrases for both your site and content. In the fourth article, we took these keywords and studied several competitors and keyword problem to see which keywords were most likely to be profitable. The fifth article looked at some of the best tools available for finding the best keywords. This article will wrap up the series by looking at suggestions.
Competition – This is perhaps the most important part of keyword research tool tip and there are only a few good ones out there. It doesn’t matter how good your content is or how good your site is, if there is no competition, nothing will happen. The competition should be deep and wide, starting with the top of the competition. This is especially true of the major search engines like Yahoo and Bing as they have deep rankings due to the fact that they have a huge number of users looking for answers to their questions.
Search Engine Ranking (SERP) – The SERP is the number one tool for searching on Google. If your site can compete on the SERP, you will do very well. The SERP usually shows search engine traffic and other data that reveal the popularity of your site. This means that you should be looking at your site’s ranking on the SERP and working to improve it.
Email Marketing – Another important keyword research tool that you should pay attention to is email marketing. Even though there are a ton of ways to get people to sign up for an email list and even though many websites offer free email marketing options, none of them rank well in the search engines. So you need to think about what you are going to send someone to sign up for an email list and make sure that it is a winner. One sure fire way to do this is by ranking for the terms they might type into the search engine.
Keyword Research Tools – There are many different keyword research tools out there. Some are free while others are paid. Which one you choose really depends on how much money you want to invest in your campaigns and how much you want to learn. Some of the free keyword tools that you can find online include the famous Google Keyword Tool as well as the free Open Office Keyword Search. Both of these keyword tools rank well and they are easy to use. The key difference is that the free tools are not always as good as the paid versions so you need to carefully consider which one you are going to spend your time on.
Keyword Suggestions – A keyword competition or keyword suggestion tool can also be a great help. These are suggestions or keyword suggestions that are based off of the data that Google has collected from millions of searches done over a given time frame. They can give you a pretty good idea of what is popular and which terms people are typing into the search engines to find what you are offering.